Six-time GRAMMY Award-winning supergroup Black Eyed Peas proving once again that they are the masters of blurring genre. Nominated for 8 Billboard Latin Music Awards 2021, they took home the coveted Crossover Artist of the Year, Sales Song of the Year for smash hit Ritmo, and Latin Pop Song of the Year for Mamacita.


With more than 50 million albums sold in total and no signs of stopping, Black Eyed Peas continue to ignite the next chapter of this legacy. The wins at the Billboard Latin Music Awards 2021 are off the heels of the band’s wildly successful 2020 album, Translation, which garnered over 5 billion streams and counting. Integrating hip-hop, pop, dance, reggaetón and trap, the album housed four #1 hits – the double-platinum record-breaking Ritmo (feat. J Balvin), Girl Like Me (feat. Shakira), gold-selling Mamacita (feat. Ozuna and J. Rey Soul), and Feel The Beat (feat. Maluma).

Adding to the excitement, band’s newest single Hit It (feat. Saweetie and Lele Pons), continues to find major success and has racked up over 28 million views in just over 1 month. The track brings together an icy multiplatinum hip-hop force of nature and Latin music’s hottest rising star for a once-in-a-generation collaboration with the Los Angeles disruptors.