Seether shares official music video for new single Bruised and Bloodied!
South African rock band Seether shares the official music video for their brand-new single Bruised and Bloodied, a standout track from band’s latest album Si Vis Pacem, Para Bellum [If You Want Peace, Prepare For War], which debuted at #2 on Billboard’s Hard Rock chart upon its release last year.
Since forming in Pretoria, South Africa in 1999, Seether has amassed a global fan base that has grown organically with the quartet’s sense of purpose and commitment spreading outwards, offering their fans around the world camaraderie, comfort and a sense of personal power. The band maintains a strong sense of self, ignoring trends and critics in favor of a consummate devotion to their craft. Their impressive sales and chart history includes three platinum and two gold albums, 16 #1 singles (including 2011’s Tonight, 2014’s Words as Weapons, and 2017’s Let You Down), with US singles sales topping 17 million and over 1.5 billion streams world-wide across all platforms.
Bruised and Bloodied, the second single off Seether’s 2020 record Si Vis Pacem, Para Bellum, follows the album’s lead single Dangerous, which topped rock radio at #1 for three consecutive weeks last fall. Directed by Alex Chaloff (Margo Price, Avi Kaplan), the track’s heavy groove and lyrical bite are underscored in the menacing performance clip which harnesses the raw energy of the band’s notoriously combustible live shows.
“Making the video for Bruised and Bloodied felt surreal in many ways after the craziness that was 2020. That was the first time we had been in a room together in months and all of us felt this incredible exhilaration to be behind our instruments again. I felt like a kid again and hopefully the energy we were all sharing comes through the screen,” says band’s frontman Shaun Morgan.
Seether’s band memebers lately sat for an illuminating discussion in the Check Your Head podcast, raising important issues they have championed, mental illness and the challenge musicians face in the Covid era. Additionally, they has been also highlighting tracks from their multi-platinum selling catalog with a series of virtual acoustic performance videos via their YouTube channel.