The rock ‘n’ roll legends The Rolling Stones will open a world-first flagship store, RS No. 9 Carnaby, at 9 Carnaby Street in London’s Soho. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the RS No. 9 Carnaby brand available in-store and online beginning September 9th, 2020.

Store-Front-Gavsy-Media

Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork. The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play tracks from the greatest rock ‘n’ roll band in the world including the upcoming release of the remastered Goats Head Soup album and Scarlet single.

“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands,” says Mat Vlasic, CEO of Bravado.

“Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy,” comments the band.

www.therollingstones.com
www.fb.com/therollingstones
www.carnaby.therollingstonesshop.com