Diamond-selling and two-time Grammy®-nominated singer and songwriter, Bebe Rexha, becomes the newest addition to the JBL ambassador lineup. She will debut in her new role in an upcoming holiday campaign, commercial promo and an exclusive performance at JBL Fest 2021, an immersive entertainment experience that welcomes guests from around the globe.

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Bebe Rexha joins a star-studded roster of JBL brand ambassadors and partners from music to sports and entertainment, including the most-nominated musician and producer in GRAMMYs history: Quincy Jones; world renowned DJ and producer, Armin van Buuren; global pianist and philanthropist, Lang Lang; 2017 American League Rookie of the Year and MLB star, Aaron Judge; as well as NBA stars, Giannis Antetokounmpo, Andre Drummond, Zach LaVine, and Kemba Walker, among others.

The singer will be the face of an upcoming JBL campaign, showcasing the moments when sound fuels her throughout the seasons. She will also be starring in the brand’s latest TV commercial, centered around living life colorfully and dedicated to JBL’s latest true wireless headphones.

“Bebe’s energetic approach, dedication and irrefutable connection to her fans make her an ideal fit for the JBL brand. We’re thrilled to have her join us as the newest addition to the JBL team and look forward to collaborating,” says Ralph Santana, Chief Marketing Officer at HARMAN.

“After performing at last year’s JBL Fest in Las Vegas, I realized that this brand has the same passion and drive to elevate the music experience that I do. JBL headphones and speakers produce the kind of sound that fans all over the world enjoy, which makes this partnership a great opportunity to connect with such a devoted fanbase,” comments about the collaboration singer.

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