USA-based entertainment giant Live Nation announce its expansion in Japan, the world’s second largest music market, with the acquisition of Hayashi International Promotions (HIP), one of the country’s leading live music promoters for domestic and international artists.

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Founded over 40 years ago, the Tokyo-headquartered firm has promoted shows with Bruno Mars, Maroon 5, U2, Taylor Swift, The Weeknd, Red Hot Chili Peppers, Linkin Park and more. It has also brought international festival brands such as Slipknot’s Knotfest and Ozzy Osbourne’s Ozzfest to Japan.

With Live Nation’s global network and HIP’s local expertise, this partnership means that more global superstars will reach Japanese audiences and J-pop will be elevated on the international stage.

“HIP is one of Japan’s iconic concert companies, and we’re honoured they’ve chosen to join Live Nation. As Kaori continues to build on the incredible legacy her family started, we’re excited to partner with her and the HIP team to bring even more live music to fans across Japan,” says CEO & president of Live Nation Entertainment, Michael Rapino.

“HIP has been at the heart of Japan’s live music scene for over 40 years and our focus has always been on delivering incredible concerts for fans. Partnering with Live Nation allows us to keep doing this with greater scale, giving Japanese artists the opportunity to perform to new audiences and strengthening Japan’s position as a must-visit destination for major acts,” comments Kaori Hayashi, CEO at Hayashi International Promotions.

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The partnership strengthens Live Nation’s existing presence in Japan, with Oasis, Kylie Minogue and KYGO all performing in the country in 2025.

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