Just a week ago (on July 24th, 2020), Taylor Swift surprised fans with the unexpected release of her critically-acclaimed 5 star album, Folklore. Since its release, Folklore has cemented itself as the top selling album of 2020.


Folklore stands out as the #1 album in the world with global sales over 2 million worldwide and over half a billion total streams on audio and video in just one week. It has reached #1 on iTunes in more than 85 countries. The album marks the biggest UK debut for a female artist in 2020 and becomes her most streamed album in its first week in the UK.

The stunning lead single from the album, Cardigan, debuted #1 on the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also reaches #1 on iTunes song chart and was the most added song at Top 40 and Hot AC radio airplay charts nationwide. The song was also added straight to the A list on BBC Radio 1 in the UK.

Taylor Swift is the only female artist to have seven albums each sell at least 500.000 copies in a single week (Fearless, Speak Now, RED, 1989, Reputation, Lover and Folklore). She is the first and only female artist in the 21st century to score five #1 studio albums in the UK. Folklore marks the biggest first week album streams by a female artist in the UK in 2020 and biggest first week album streams of Taylor Swift’s career in the UK.

These latest achievements follow a series of records set by Folklore. Last week, it shattered the global record for first day album streams on Spotify by a female artist with 80.6 million streams and delivered the most-streamed pop album on Apple Music in 24 hours with 35.47M streams. Additionally, Folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record.

Folklore is eighth album of the ten-time GRAMMY® Award-winning and record-breaking superstar. In addition to all the incredible success this week, Taylor Swift received five 2020 MTV Video Music Award nominations. The Man received nominations in top categories including Video Of The Year and Best Direction – which marks Taylor’s first award nomination in a directing role. She also received nominations in categories including Best Pop, Best Art Direction, and Video For Good.